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About the Martinborough Winter Celebration
Pour & Explore is a new winter campaign created to bring warmth and vitality to Martinborough during the traditionally quiet month of August. This pilot initiative is designed to support local businesses, foster community connection, and establish a distinctive seasonal identity for the town and the wider South Wairarapa district.
Through a vibrant series of events, activations, and immersive experiences, Pour & Explore invites residents and visitors to rediscover everything that makes our region extraordinary — from local food and world-class wine to art, music, culture, and the spirit of community.
By uniting local businesses, artists, food and wine producers, and community groups, this initiative celebrates Martinborough’s creativity, sustainability, and resilience. Our goal is to transform the winter "off-season" into a time of connection, pride, and economic stimulation.
So come — ignite your taste buds, delight your senses, and experience the magic of Martinborough this August.
Proudly Presented by Our Community
​Pour & Explore is proudly brought to you by Martinborough Business Association. This collaborative project has been made possible by a number of dedicated volunteers and we wish to acknowledge and thank them.
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We are incredibly grateful to align with P & K, our major sponsor who share our commitment in fostering community, supporting local economies, and celebrating the unique spirit of Martinborough and the wider South Wairarapa. Together, we are crafting an unforgettable winter experience that brings warmth, creativity, and connection to the heart of our town.
We would also like to thank South Wairarapa District Council for funds that have been provided to deliver this project.
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A huge thank you to all our partners for their dedication in making this initiative a success and for their continued commitment to strengthening our vibrant region.
"This festival is a way to see our town through a new lens — to create memories in winter and prove that our region has heart all year round."
What's next?
This first edition is just the beginning. The long-term goal is to establish POUR & EXPLORE Martinborough as must-attend Winter events in New Zealand. Each year, fresh ideas, new talents and passionate locals will help the project grow and evolve.
Want to be part of the next edition? Have an idea to share? Interested in getting involved? Get in touch — and help us shape the future of the festival!
